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Packaging Practices for Marijuana Marketers

A good brand ought to apply the best practices when it comes to packaging to marketing. The right packaging design should make a statement, a competitive edge, and more. With the legalization of cannabis, disruptive new products have hit the market. You may be surprised to learn that some of the old laws do apply as far as packaging design is concerned. Therefore, there is a need to consider different rules of brand design and packaging. Ever since I bought weed vacuum seal bags for my dispensary, customers have commented on how much they appreciate the packaging. These are some of the top tips for cannabis packaging.

Go for Mind-Blowing Impact

Ideally, this is a basic rule of packaging. It means that if your product does not stand out on the shelf, your product is dead. There is a need to engage all senses. Other than looking appealing, it ought to be pleasing to the touch. If you want to sell your product easily, you should make the manufacturer choose the product. That is because over 85% of the consumers that get to like your packaging, buy the product.

Shape, Color, and Text

The truth is that shape, color, and text are vital priorities when it comes to building blocks of package design. In this case, you need to understand how it feels. Therefore, the shape should deliver the promise of the product. On the other hand, the color ought to express the personality of the brand.

Embrace Social Media Technology

The aim of cannabis packaging design is to create an emotional connection with consumers where they are and live. Fortunately, digital technology makes this possible. You should make it possible for consumers to know the origins of the plant, safety precautions, dosages, and state regulations. A good package of cannabis can easily connect with millions of people through Instagram.

Messaging and Responsibility

It is difficult to sell and market to the younger consumers unless the brand can make claims around social responsibility and sustainability. In this case, you can think of sustainable packaging where you use recycled materials, organic farming techniques, and the ingredients list.

Understand the Consumer

It is advisable to be mindful of channels that you deploy and messaging you use. For instance, millennials like authenticity, hence reasons for moving away from mass-produced products to the craft brands. If you are running an established business, then you need to create a unique identity with your packaging. You need to integrate it with your cannabis products. Remember that cannabis is a regulated product, and it is subject to government oversight.